The Smartest Instagram Strategy You’re Probably Ignoring: Repurposing Feed Content in Stories

You’ve spent a lot of time carefully crafting valuable Instagram feed content—posts packed with insights, updates and important information about your brand. But what if we told you that most of your audience never even saw it? 

That’s the reality of social media. On the day you post, only about 30% of your followers might catch it in their feed. The rest? They simply weren’t online at the right time, or your post got buried under new content before they even had a chance to see it. But here’s the fix: repurpose that content in your Instagram Stories. #InstagramTips

Why Repurpose Feed Posts in Stories? 

Instagram Stories are where people spend the bulk of their time. Users tap through them instinctively, meaning they’re a prime spot to resurface your best content. Plus, when you add a post to Stories, it appears in your audience’s first few story slots, increasing the chance of engagement. More visibility = more eyes on your message. 

Not only does this strategy boost engagement, but it’s also a great “fill-in” when you don’t have time to create new content or simply don’t have anything fresh to post that week. Instead of going silent, repurposing keeps your content circulating, maintaining brand awareness and reach without the extra workload. 

How to Do It (Without Making It Feel Repetitive) 

This isn’t about spamming the same post repeatedly. It’s about strategic repurposing. Here’s how: 

• Pick One or Two Posts Daily – Scroll through your recent feed content and find something that’s still relevant to your audience. Do this while sipping your morning coffee, waiting for a meeting to start, or during a quick afternoon break. It only takes a minute to reshare a valuable post to Stories and get more eyes on it! 

  
  

• Add a Fresh Take – Summarize the key point, add an engaging question, or highlight a different angle. 

  
  

• Use Engagement Stickers – Polls, questions, or sliders make stories interactive and boost engagement. 

  
  

• Include a Call to Action – “DM me if you need help with this,” “Tap to read the full post,” or “Save this for later” work wonders. 

  
  

• Keep It Simple – A quick share with a compelling caption is better than overcomplicated graphics. 

The ROI of a Few Extra Minutes #ContentThatConverts

We’ve seen this simple habit work wonders for our clients—leading to more eyes on their content, increased engagement, and even more inquiries. By repurposing feed posts into Stories, they’ve extended the lifespan of their content and strengthened their brand presence without spending extra time creating new posts. It’s one of the easiest, most effective ways to maximize your Instagram strategy. 

Not sure where to start? Asking the same questions like "does my business need to be on every social media platform?" That’s where we come in. Let’s build a social media strategy that works smarter, not harder. Contact us today to chat about leveling up your Instagram game. 

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