Location: In-person - Red Deer, AB
Position Type: Maternity Leave Contract - possibility to go permanent
Start: Between January 15th and February 1, 2025
Contract Completion: February 15th, 2026
Cinch Communications Inc., a dynamic and growing advertising agency based in Red Deer, Alberta. We are seeking a creative and detail-oriented Social Media Specialist to join our talented team. We’re passionate about helping our clients build strong brands through engaging and effective communication, and we’re looking for someone who shares this enthusiasm.
About the Role
As a Social Media Specialist, you’ll be the wizard behind the screen, conjuring up creative content that makes our clients shine online. From designing eye-catching graphics to crafting posts that people just have to like and share, you’ll keep audiences hooked and coming back for more. If you’re a trend-spotting, scroll-stopping superstar who knows how to make a brand stand out in a crowded feed, we want to hear from you! Let’s create magic together.
What You’ll Be Doing:
The key job tasks for a Social Media Content Creator typically include the following:
Content Creation and Strategy
Developing Content Plans: Planning and creating a content calendar that aligns with the brand’s objectives and promotional strategies.
Content Writing: Crafting engaging and compelling copy for posts, captions, and stories that reflect the brand’s voice and resonate with the target audience.
Graphic and Video Design: Creating visually appealing graphics, videos, GIFs, and other multimedia content using design tools like Canva, Adobe Creative Suite, or similar platforms.
Platform Management
Publishing Content: Scheduling and posting content on various social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
Community Engagement: Monitoring comments, messages, and mentions and responding promptly to build relationships with the audience.
Trend Monitoring: Staying updated on platform-specific trends, hashtags, and tools to leverage opportunities for growth.
Analytics and Reporting
Performance Tracking: Analysing metrics such as likes, shares, reach, engagement rates, and conversion rates to evaluate content performance.
Adjusting Strategies: Using insights from analytics to refine and improve content and strategy.
Reporting: Compiling reports on social media performance for internal use or client presentations.
Collaboration
Working with Teams: Coordinating with marketing, sales, or creative teams to align social media efforts with broader campaigns and objectives.
Client Communication: Collaborating with clients to understand their goals, provide updates, and incorporate feedback into content strategies.
Additional Responsibilities
Influencer Outreach: Building relationships with influencers or other partners to amplify the brand’s reach.
Social Media Advertising: Setting up and managing paid campaigns on platforms like Facebook Ads Manager.
Platform Knowledge: Staying informed about algorithm changes, new features, and emerging platforms to keep the brand competitive.
Nice-to-Have Skills:
Here’s the exciting part: if you bring additional skills like familiarity with SEO or basic knowledge of website design and management, there could be even more opportunities for long-term, permanent work once the contract is complete. This is your chance to make an impact and grow with us!
If you’re a trend-spotting, creative thinker who knows how to keep an audience hooked, we’d love to hear from you. Let’s build something amazing together!
We Work as a Team:
At Cinch Communications, we are a close and collaborative team. This means you will have to be comfortable working in an open space with other content creators and other teams. If you are considering applying, we hope you are a creative and proactive individual with a passion for storytelling through social media. It would be essential for you to have strong writing, editing, and graphic design skills, as well as the ability to manage multiple projects and meet deadlines. Because working for an agency means serving clients, it is imperative that you demonstrate professionalism and the ability to manage client relationships. Lastly, experience with social media management tools (e.g., Hootsuite, Canva, or similar platforms is essential.
How to Apply:
If you’re excited about the opportunity to bring your creative talents to Cinch Communications Inc., we want to hear from you! Please submit your resume and a cover letter detailing why you’re the perfect fit for this role to lindsey@cinchcomm.com
Priority will be given to applicants who apply with a work portfolio. Only applicants with a cover letter will be considered.
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